Archive for the Comic Book Shops Category

The Author or Director; Whose Movie is it?

Posted in Comic Book Films, Comic Book Shops with tags , , , , , on June 5, 2012 by privypress
Hunger games author(Suzanne Collinns) and director(Gary Ross).

Hunger games author(Suzanne Collinns) and director(Gary Ross).

While visiting one of my local comic book store haunts, Tates Comics. I overheard (Meaning I was Nosey) a discussion; one that almost got quite heated (We comic fans are so full of passion) between two store goers. The conversation asked the question, who gets the credit for the movie if it is based on a book?

In my opinion books and movies are two very different art forms; that happen to share a common interest – telling a story. These mediums are different; and distinctly so. The details of a book are imagined; and imagined differently by each reader, the possibilities are endless as to what the author intended and what the reader interpreted. Movies on the other hand are very direct and deliberate; there is no mistake as to what the director intends and what the audience received (in most cases, i.e. what the hell was Eyes Wide Shut all about).

For example, the color Red in a book can translate to many variations of red; even if the author spells out which color red, the reader will in most cases envision another color (In most cases). On the other hand, when a movie shows the color red, that color is the same red to all the viewers; unless they’re color blind.

Based on the correlations, it’s starting to seem that the director is the king of the movie. So with that said my opinion is that all movies based on books are inspired by the author but not necessarily credited to the author.

Your Thoughts my Entertainment Natives…

How to Make a major Impact on FREE Comic Book Day.

Posted in Comic Book Creators, Comic Book resources, Comic Book Shops with tags , , , , , , , , on May 2, 2012 by privypress

365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 24

How to Make a Major impact on FREE Comic Book Day - Power girl.

How to Make a Major impact on FREE Comic Book Day - Power girl.

While investigating stores and the event that is FREE Comic Book Day ( FCBD), I noticed there were lots of promotion for the  FCBD event itself, but little to  no artist/creator promotional and relationship building material for the store itself  and its’ customers.  There was no branding, no creator community bonding, no creator retailer cross promoting… again, just the branding of the FCBD.

How to Make a Major impact on FREE Comic Book Day - The Fans Branded.

How to Make a Major impact on FREE Comic Book Day - The Fans Branded.

FCBD is already a known staple in the comic book world, what may be an unknown is your book, and the best way to change that is to get them in stores. How? You build relationships with the store owners, who have access to the customers, who in turn have access to the money and potential success of your work of art.

How to Make a Major impact on FREE Comic Book Day - True believers.

How to Make a Major impact on FREE Comic Book Day - True believers.

How do you go about building this relationship? The method I will be discussing is that of Private labeling, have the store incorporated in the comic book or published work you’ve  created, the easiest way to do this is by creating a store specific personalized emblem, picture, ect… on your book cover….this emblem/picture will be the accompanied by  the FCBD emblem. However, it will also brand you as a partnership fixture in the mind of the store owners and the potential customers that pick up your book.

Happy Hunting…

How to Effectively Use Comics as a Means to ShowCase Your Other Talents.

Posted in Comic Book Creators, Comic Book resources, Comic Book Shops, Tate's Comics with tags , , , , , , , , , on May 1, 2012 by privypress
How to Use Comics to Showcase other talents - Filming.

How to Use Comics to Showcase other talents - Filming.

365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 23

While you are always encouraged to promote other companies in your book, I would encourage you to implement the uses of your company’s talents in the book as well.  Many publishers have diversified into multimedia, now they not only publish books but engage in activities as diverse as photography, video production, websites, logo, and graph design.

Photographer Uses Comics to Showcase other talents.

Photographer Uses Comics to Showcase other talents.

During “sequential intermissions”, I would encourage you to place Advertisements of you and your creative team doing what you do best, this will make the reader, customer, client or retailer, or even other publishers aware of your added benefits. If you do not wish to show boat, you can disguise your company by simply adding the talents of your creative team, at least they may get potential business from those reading the book.

How to Use Comics to Showcase other talents - website design.

How to Use Comics to Showcase other talents - website design.

Happy Hunting…

Tate’s Comics Tent Sale Part. 1 – A Real life Lesson in effective Brand Awareness.

Posted in Comic Book Clubs, Comic Book Shops, Tate's Comics with tags , , , , , , , , on April 11, 2012 by privypress

Greetings Comic Natives, today we get to witness how brand awareness can create a hug buzz if a company  embeds itself  in the interest of  its’ community.

Tate's Comics X-men Vs. Avengers Launch.

Tate's Comics X-men Vs. Avengers Launch.

A while back I was invited to Tate’s Comics to video their tent sale…I’ve never been before (I know shame on me), but I was extremely glad I did. The event started with me coming out of my truck; at first I was oblivious to the activity around me. I did not even take note of the massive flock of Tate followers that had stretched around the corner. Truth be told I was not expecting it to be more than a hand full of fans (Think about the economy, money is tight people), what I saw defies in my meager mind belief…the video will demonstrate what I mean, so sit back and enjoy community brand awareness at work.

Great job to Tate’s Comics and the legion of fans that support them.

Comic Artist, Publishers, Writers, and Comic Shop Owners. Unlock The Magic of Virtual Interns and PR Representatives.

Posted in a comic shop, Comic Book Creators, Comic Book resources, Comic Book Shops, Comic Conventions with tags , , , , , , , , , , , , , , , , , , , on March 20, 2012 by privypress

365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 21


What are Virtual interns and PR representatives, and how can they benefit you? Well I’m glad you asked. This is an idea that can  take your brand awareness from local to global in a matter of Months, weeks, or even days  if you have the drive to get it started with a few simple steps.

No doubt many of you are familiar with the term or concept of a fellowship or internship. Traditional internships  require the intern to work at the physical place of business, however, we are no longer living in a traditional world and this requires non traditional methods to leverage your time, product, power, and brand. The world has gone virtual and viral to hell in a hand basket in the last decade, and this is the future… like it or not. You as a company have two choices, you can either get on board or you can become extinct (harsh, I know…but thems the breaks).

As a Marketer and salesman I have to constantly research, discover, uncover, or create marketing ideas and concepts…one of those concepts are virtual interns of which you are reading at this very moment.  Virtual interns can operate anywhere and anytime in the world, which is what you, because this will help push your brand in the locale they inhabit.

Now here are your requirements:

You must have a legal business, license preferably or at least one that a Federal Identification Number. Having a FIN or some legal stance (Be creative) creates more credibility when requesting interns.  Remember you may have interns that are high school or college students so their advisors will require some level of legitimacy from you as their employer (remember internships are unpaid, generally). For publishers like yourself you may want to focus on art, film, design, or vocational schools when recruiting interns as they are more apt to want to learn the “ins and outs of publishing.”

How do you recruit these folks? Simple, you have avenues such as face book and twitter to spread the word that you are looking for interns (remember be creative). Recruiting is the easy part, involvement, instruction, and maintaining control virtually is the challenge (I never said it would be easy – just cheap).  First, you will have to conduct virtual meetings to set the direction you want each individual intern to complete…use communication tools such as conferencing, Skpe, or live chats to keep in touch with the interns (your new team).

Now, once you have each member squared away as to what you expect, then it’s time to start branding using both virtual and grass roots methods. These methods will be performed by your interns in their unique locales…under your direction and management. Your job is to help create marketing Campaigns, have them focus on individual sections and carry it out (This works easily if you have a little back ground in management and marketing yourself).

Virtual Methods of Influence:

-          Have the intern blast your post to any and everyone.

-          Have them tweet and share your youtube videos.

-          Have them comment on your post (Let them know that it is ok to be honest about their opinions of the post…make sure that you as the manager read all post to understand both the views of your interns and the audience).

Grass Roots Methods of influence:

-          Have the interns attend, participate, and pass out your brand (flyers, business cards, comic books, etc…) at local Comic Conventions and gathering that support your fandom. Don’t worry about cost of entrance to having them enter these cons, most conventions will provide free access to media (which each of your interns have now become).  Your only cost may be creating biz cards for the interns…and all your brand material you want them to pass out.

-          Door to Door visits to comic retailers to hand out your product packages…especially if you are coming out with a new book, this could help get your book in those stores.

-          Request that each of them use one aspect of their education to create and implement a unique marketing campaign.

*One Last suggestion, this relates to recognition…it’s always a great idea to reward people that help you achieve your goals… and when it comes to the publishing business, there is no greater honor or award than to be mentioned in print (in your comic book make sure to have a “special thanks” section where you will include your key interns names and even contact details; you never know you may help land them an awesome grade or a great job).

Happy Hunting …!!!!

Tate’s Comics and IDW Publishing Presents – Dirk Wood (Godzilla Monster Bash!!!)

Posted in Comic Book Characters, Comic Book Creators, Comic Book Films, Comic Book Geeks, Comic Book resources, Comic Book Shops, Comic Conventions, Graphic Novels, indy comics with tags , , , , , , , , , , , , on April 18, 2011 by privypress

Godzilla Monster Bash!!!



I want you to notice how I used my “Chung Fu Ninja Skills” to sneek in and get in on a conversation with Dirk Wood (Director, Retail marketing). Dirk reveals “the” best advice about the use of force when it comes to marketing and promoting your product, as well as the correct way to go about doing it. He lets it loose, spilling the beans… the most successful marketing concepts he’s ever done and why it worked, Why simple techniques can be more effective than overly aggressive and high Octane methods.


Today I had the pleasure of meeting some comics best and brightest as well as some of their excited and insightful fans. The event was held at Tate’s Comics, located in Sunny South Florida…no need to give the address, “If you know comics, then you know Tate’s.”

Ron Kerronian and the Crew of IDW Publishing.

Ron Kerronian and the Crew of IDW Publishing.

Anyway, the fans, including me got the opportunity to engage… One on one, full contact, blow for blow with four of IDW’s “key” Powerhouse members. Trust me, I did my research on this fearsome foursome… Ironically, they are not “cold as Ice,” they were very much in my opinion Jolly thick skinned fellows; open to any question(s) the fans threw at them. They were even taking note of well founded recommendations…They seemed to emulate the energy of the fans, as the fans were willing to pick their brains, they were equally willing to do the same; picking every brain in attendance.

It seems the Masters are willing to became the student… at least for a short period. Probing, clearing this is one of the methods employed to improve theirstrategies and technique(s)  “My Chung Fu is STRONGER than yours… Hi-Yaaaah!!!”

Joanne takes on Ultra Man...He's done for!

Joanne takes on Ultra Man...Hes done for!

These guys know their stuff like the back of their hands, which incidentally was a boone to the delight of comic natives in the store. Additionally, they opened up as to the direction the company is headed. The direction the industry is headed. They also laid to rest one of the main questions that seems to be circulating around industry – the digital “take over” epidemic. The uneasiness of this fragile industry and the potential technology that seems to threaten its way of life is grounds for concern to many…in some cases it very well could be keeping many store owners, Publishers, and fans alike awake at night. Do not fear my brethren… there is hope. The feedback from this interview is ammunition to make certain you are not numbered among those poor sleepless souls.

Amy Vitale "Godzilla Babe" makes peace :-) with the Mighty Megatron.

Amy Vitale "Godzilla Babe" makes peace :-) with the Mighty Megatron.

Some fans also expressed their thoughts as to the merits of monthly issues verses Trades & graphic novels, I must say that after reading my first Anime Graphic Novel (BioMega) I must say I think these fans are on to something.

For the Love of God, What is Godzilla doing to that Child!!!

For the Love of God, What is Godzilla doing to that Child!!!

As much fun and elation the fans got from this chance meeting with these four ambassadors from IDW, I think Dirk Wood, Chris Ryall, Eric Powell, and Matt Frank got even more, they were blessed with the insights of supportive fans as well as confirmation of a job well done.



“Comic Cloning,” Was Rob Liefeld Wrong?

Posted in Comic Book Clubs, Comic Book Creators, Comic Book resources, Comic Book Shops, indy comics with tags , , , , , , , , , , on December 3, 2010 by privypress


In life imitation is often considered the greatest form of flattery. However this is not one of those times; this is not that type of article. Today we will touch on what imitation represented and currently represents for the comic industry. In comics and other art forms imitation is the sign of thief as well as an insult to the name of  the original creator. The style of an artist is to them as unique as a fingerprint and anyone daring to impersonate this is met with brutal retaliation. Think about this for a moment, how would the world react to an artist that imitates the master pieces of such greats as Pablo Picasso or a writer that imitates the emotional literary supremacy of  Hemingway?  I’ll tell you what the world would think, they would think the artist was lame, lacked creativity and at a minimum a major sham.

Comic Cloning, Was Rob Liefeld Wrong?

Comic Cloning, Was Rob Liefeld Wrong?

“Comic Natives”, I beg you please stay with me for a minute; there is a point to be made here. As with traditional art, the artist and writers takes a great deal of pride in their craft and unique styles; comic book artist are no different. They treasure and prize the styles in which they’ve cultivate their talent as well. Follow me, let’s take a trip back in time to one of  the heyday of comics; I’m talking about the those blissful years during the early the1990’s ( a time when artist could draw a line and imitate Jim Lee, J . Scott Campbell or Todd McFarlane and still make money just because the book was in print and the art work looked like Jim Lee’s and the gang’s handy work) when comic book artist were “comic cloning” the styles of other artist like there was no tomorrow.

 For some artist they had no choice, some of the publishing houses required that the art look a certain way, ( at the time many fledglings publishers went with the style that was hot in the market) for the artist imitation/ cloning was a way to break into the industry. For some publishers it was a way to make certain the continued art style of the original artist that drew the book survived. This was often a fail safe practice especially if there was “creative differences” and the artist refused to draw the book or fell behind schedule. Preserving the style of the artist made sense, since the style of the artist becomes a brand the fans know, trust and enjoy.

Think to yourself of a time when your favorite artist or writer left the book; what happened? I’ll tell you; in most cases you quickly lost interest in the book, because it is no longer something you identified with.  With that being said, there have been times when this courtesy was abused almost to the point of being ridiculous and in some cases illegal.  Remember all the Rob Liefeld (Captain America and Agent America) clones? Need I say more? During the Rob Liefeld cloning era it was as if the industry closed its eyes and blindly accepted the practice.  It seemed at the time publishing houses openly  had legal counterfeit artist in their stable as a rule and not the exception. What are your thoughts on Comic Book Cloning; good or Bad for the integrity of the industry?
Comic Cloning, Was Rob Liefeld Wrong?

*I will say that the only time imitation or cloning the style of another artist is acceptable is when  studying the techniques of the masters( or someone you admire); or if you are  a “drool mouth” 5-year-old drawing with color assorted crayons on your mom and dad’s living room wall.

How to Effectively Market your Digital Comic Books.

Posted in Comic Book Creators, Comic Book resources, Comic Book Shops, Graphic Novels, image comics with tags , , , , , , , , , , , , , on November 28, 2010 by privypress


Making money from digital comics is like the quest for the holy grail  or trying to unravel a rubrics cube. It’s wonderful in theory, but practical use, ranks right up there with the existence of the Locness monster, unicorns, bigfoot, an honest politician, and other mystical beast. It is my opinion that digital comics should be incorporated either as a front line product or an ancillary product paired/packaged with some product the company hopes to promote. contrary to popular belief Print is not dead, it  still has value. I say this for two reasons. First, it can be touched; which creates an emotional connection between the book and the reader… and Second, it can be collected.”No one wants to collect a PDF,” I doubt we will ever hear these words uttered, ” Hey look how much this PDF cost!”

Digital Comics, How To Promote Effectively!

Digital Comics, How To Promote Effectively!

Now for those of us who are promoting digitally because of the obvious cost benefits, no printing cost, no distribution cost, and less overhead cost I get the need to explore this realm of marketing our wears. Rule number One, when it comes to doing anything on the web or offline, People Buy you before they buy your product. The mistake most digital enthusiast make is that they push the comic on everyone that sees them on Facebook, where’s the relationship building? Where’s the four-play that gets people to like you and what you are up to?  people need to know you are an average everyday person, who happens to create comics.

Rule number Two, many of us make the mistake of marketing only to other comic people; remember they are often in the same boat as you. Your best chance for success is to venture off into comic book readers, graphic novel readers, people who read sci-fi and your average run of the mill novel reader. Another suggestion, how about creating a digital comic of “how to books” with pictures; these will bring some attention for sure. Creating a digital book will give you the in you are searching for instead of going in straight for the kill you are taking the back door straight to the readers “digital” heart. Doing this will position you as someone different, because you are creating something different…in the end you would have created your own support community that will have a greater willingness to buy your digital comic book.


Digital Comic Books, How To Promote Effectively!

Digital Comic Books, How To Promote Effectively!

Now for the money-making suggestion. Think digital promotion, this is how you make money; First, by promoting your comic via Digital channels, Second, once the series is complete you sell the print collection. Doen’t sound that original does it? Stay tuned, While promoting digitally here’s what you’ll be doing, you will utilize the site where the digital comic is as a means of  advertisements . While the books are in digital format place your sponsors/ advertisers within the digital pages. Once the book is ready to go to print, promise the sponsors that even when the books are printed their ads will remain. This is a great way to develop your site and your brand at the same time.

I read a recent letter sent to  John Barber editor of Speak Easy, the fan post of the hugely popular comic book, TURF created by Jonathan Ross & Tommy Lee Edwards. I feel this letter brings the point home. In this letter John made an interesting comment to a fan, Kris Griffin. Kris inquired as to the availability of Turf on the iPhone. Here was John’s answer, “Check out the Image Comics app from comixology for all your TURF needs! But as much as well all love the digital stuff, and as much as we appreciate the new audience it brings us – we love our print readers jus as much – Please support your local comic Book Store! They’ve been supporting us, which is  no small thing when it comes to a new creator – owned book like Turf. There’s nothing better than a good local Comic book store, and nothing more deserving of your Comic-book dollar. ”   I tend to agree with John’s comment, comic shops kick butt; they are like our own fraternity and sorority clubs. I hope my insights have helped.

How to create loads of comic book fans with a small base of customers.

Posted in Comic Book Characters, Comic Book Clubs, Comic Book Creators, Comic Book Forum, Comic Book News, Comic Book resources, Comic Book Shops, Comic Conventions, indy comics with tags , , , , , , , , , , , on September 19, 2010 by privypress

365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 18

The Power Of Niche Marketing.

These days marketing is all about social networking. However, there are other subtle (grass-roots) more effective modes of marketing, niche marketing (1 person at a time). This sounds crazy I Know, have you ever heard the saying that “20 percent of people do 80 percent of the work?” This is called the 80/20 rule. If you grasp the concept behind that rule, the you will understand that the same  goes for your customers and fans as well. In fact the number can even be smaller than 20%. For example, let’s say you have a current audience base of 10,000 customers. By  using an effective marketing strategy(lets say direct mail), you should reap 3% (300 purchases/people)in sales. In the business world a 3% response rate is considered phenomenal…

How to create tons of Raving Fans!

How to create tons of Raving Fans!


A 3% response doesn’t sound like much does it? The trick then is to add some muscle to that 3%. Here’s how you do it. Place the  3% group in a new category.We will call them your “A team.” They will become your prime purchasing group. Devise a way to reach out to this group( using various method, surveys, questionnaires, raffles, bribes etc… be creative…I can’t think of everything for you). Find out who’s bought what, how many, when it occurred, and the average price…the more info the better.

Once you’ve dissected everything about this group, you’ll need to create additional smaller groups, from the most active to the least active.This will give you the ability to better focus your marketing efforts to specific groups.  Create a place (it can be a website exclusively for the faithful or it can be a day you dedicate to them at the shop, where they meet and reaffirm their bonds for your products) uniquely for them interact and navigate. Take notice of the customers that are most active in the site or during the events hosted at the shop. Then approach them as “propaganda affiliates,”  fans that can help promote you to their family and friends. If they’re Facebook experts, twitter tweets, or myspacers… have them market you as if you were campaigning for president promising to lower taxes.

SuperCon’s Finest, an interview with Tribunal Publications Mike Valle.

Posted in Comic Book Clubs, Comic Book Creators, Comic Book Forum, Comic Book Geeks, Comic Book News, Comic Book resources, Comic Book Shops, Comic Conventions, indy comics with tags , , , , , , , , , , on September 7, 2010 by privypress

At first glance, Tribunal publications may seem  like your typical run of the mill comic book publisher, however it’s far from typical (it’s unique starting with its management structure all the way to its views regarding the comic industry), its a farther and son operation( a creative team of three, Al SutherlandWriter, Gil Valle “Farther” -Management, and Mike ValleCreative Director/ Artist)…

The following interview sheds some light on Tribunal’s unique views regarding the comic book industry and its vision for itself; as a media outfit that uses comics as a method to tell stories, market its services, and why this is potentially the future of comics as we know it. Their debute of “Valor” trumpets the direction they plan on pursueing utilizing the comic medium as a format to tell stories; non superhero stories to be exact.

The Interview: Interview with Creator Mike Valle. Interview with Creator Mike Valle.

Mike feels that Hero’s have been done; and done exceptionally well by Marvel and DC, for this reason Tribunal has opted to focus on their Fantasy niche… with stories along the line of  Battle Chasers, Conan, ThunderCats, and other great fantasy pieces. The primary focus of  Tribunal is to be in a chief postion in relation to all media, with comics being a stepping stone into the realm of design and production.

Tribunal Publications; Inc. was formed in 2005 with the intent on publishing and producing comic books, graphic novels, fiction novels and children’s books. We also offer artistic services in the areas of publication, illustration, graphic design, web design and other media.”

Tribunal Publications, Inc.
19165 SW 15th St
Pembroke Pines, Florida 33029
Phone: (954) 229-4043



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