365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 22
Try this effective use of digital media for your comics; use a digital forums (company websites, social site or sites) to engage your prospective customers. Provide digital samples of your work on these sites highlighting the stories you would like to preview and bring to production within the next year (Production takes time).
Tradd Moore artist of The Strange Talent of Luther Strode
The samples should be about 5-10 pages of panel work for each product, in addition provide Bios of the creative team and a story synopsis (Don’t give away the crown jewel, but provide enough to wet there appetites). Set your previews free into the “cyber –wild,” engage the audience, see what they like; then determine from their comments and responses which book merits being printed and promoted for sales in stores.
Walter Ostlie Artist of Cubicle: The Movie
A very effective way to gauge audience demand is to simply ask them, run a contest or best recommendation, etc…engage them by having them decide what it is they would like to invest in. Surveys are always effective because they have become a standard in marketing. You can run your own test market by picking a few dozen random friends on face book or other social sites and have them give anonymous or public feedback on the projects you are working on. If you are successful; this could pay off in helping you launch a product that propels your career to new highs.
As always happy hunting ….
steam punk villian by Jeff DeKal Cover Artist Supreme
P.S. Always ask other artist or publishers if they want to help you with gauging audience interest, see if they would preview your projects on their sites…every bit helps.
COMIC PRIVY 