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FacePalm Comic Shamelessly Promotes “Entity.”

Posted in Comic Book Creators, Comic Book Forum, Comic Book News, Comic Book resources, Comic Conventions with tags , , , , , , , , , on December 19, 2010 by privypress

 

                  Today we have a few ambitious up and coming entrepreneurs – FacePalm comics. I met these snazzy fellows a few months back at a comic con…it’s kind of the Woodstock for comic fanatics like me. At the time of that meeting I was only able to uncover the basics: that the structure of their entertainment firm is organized like a corporate landscape more so than a common comic firm. It’s origins were not by artist, instead by a retired business executive and a burgeoning script writer.  Now, as a seeker of great lead stories and a purveyor of fine talent I have kept an eye on them; to gauge how they’ve progressed in their promotional endeavors.  While I conducted the “back breaking” research (ICCW, Facebook, twitter, Google and the bribe skillfully given to FacePalm’s Gate Keeper who will remain anonymous) leading up to this interview I focused extensively on their promotional tactics. Tactics they’ve honed into a successful strategy in a few short months; tactics which I hope you the audience will be encouraged by and maybe even step out on your own to push your creations out into the world.

FacePalm Comic Shamelessly Promotes "Entity."

FacePalm Comic Shamelessly Promotes "Entity."

                   FacePalm values the art of face-to-face promotion; and they do it shamelessly. Now, when we think of shame we think of something gross and deserving of being kept in the closet or under 6-feet of super reinforced basement. However, when I refer to shame (shameless self promotion) in this article I want you to think of promotion that is out of the box. Here is how FacePalm accomplishes this feat…First, FacePalm Comic has chosen a region to market their wears, they stick to that region primarily, promoting and harvesting the land till it’s either barren or bears fruit (you have to pound the pavement chaps, “you have to do the foot work to make your dreams work”).

FacePalm Comic's owner Levar Leo promotes Entity.

FacePalm Comic's owner Levar Leo promotes Entity.

                This team has had appearances in trade shows, elementary schools(recruiting readers from an early age, you just got to love it) and comic shops. Evidently, these guys hunt down an audience faster than the feds hunt down a splinter cell. Anywhere the audience frequents is where FacePalm seems to be. Their “take no prisoners” marketing bravado is reminiscent of Drexl’s line from Quentin Tarantino’s 1993 crime drama True Romance. “They promote everywhere using everything from diddle-eyed joe to damned if I know.” 

 

 

         

Thierry Charlemagne writer and creator of Entity.

Thierry Charlemagne writer and creator of Entity.

 

The following video comic natives will take you on a brief but insightful journey into the marketing minds of two entrepreneurs who have turned shame into profit, promoting their book as if it’s a box of rear 10 lbs golden truffles.

http://www.youtube.com/watch?v=11q5ZTnD0oo

————————————————————————————————————————————————Face Palm is the real deal, “guys that are just living the dream…published books in well-known Florida comic shops including – South Florida’s own Tates Comics”

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How to create loads of comic book fans with a small base of customers.

Posted in Comic Book Characters, Comic Book Clubs, Comic Book Creators, Comic Book Forum, Comic Book News, Comic Book resources, Comic Book Shops, Comic Conventions, indy comics with tags , , , , , , , , , , , on September 19, 2010 by privypress

365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 18

The Power Of Niche Marketing.

These days marketing is all about social networking. However, there are other subtle (grass-roots) more effective modes of marketing, niche marketing (1 person at a time). This sounds crazy I Know, have you ever heard the saying that “20 percent of people do 80 percent of the work?” This is called the 80/20 rule. If you grasp the concept behind that rule, the you will understand that the same  goes for your customers and fans as well. In fact the number can even be smaller than 20%. For example, let’s say you have a current audience base of 10,000 customers. By  using an effective marketing strategy(lets say direct mail), you should reap 3% (300 purchases/people)in sales. In the business world a 3% response rate is considered phenomenal…

How to create tons of Raving Fans!

How to create tons of Raving Fans!

 

A 3% response doesn’t sound like much does it? The trick then is to add some muscle to that 3%. Here’s how you do it. Place the  3% group in a new category.We will call them your “A team.” They will become your prime purchasing group. Devise a way to reach out to this group( using various method, surveys, questionnaires, raffles, bribes etc… be creative…I can’t think of everything for you). Find out who’s bought what, how many, when it occurred, and the average price…the more info the better.

Once you’ve dissected everything about this group, you’ll need to create additional smaller groups, from the most active to the least active.This will give you the ability to better focus your marketing efforts to specific groups.  Create a place (it can be a website exclusively for the faithful or it can be a day you dedicate to them at the shop, where they meet and reaffirm their bonds for your products) uniquely for them interact and navigate. Take notice of the customers that are most active in the site or during the events hosted at the shop. Then approach them as “propaganda affiliates,”  fans that can help promote you to their family and friends. If they’re Facebook experts, twitter tweets, or myspacers… have them market you as if you were campaigning for president promising to lower taxes.

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