Archive for Marketing strategy

How to Effectively Use Comics as a Means to ShowCase Your Other Talents.

Posted in Comic Book Creators, Comic Book resources, Comic Book Shops, Tate's Comics with tags , , , , , , , , , on May 1, 2012 by privypress
How to Use Comics to Showcase other talents - Filming.

How to Use Comics to Showcase other talents - Filming.

365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 23

While you are always encouraged to promote other companies in your book, I would encourage you to implement the uses of your company’s talents in the book as well.  Many publishers have diversified into multimedia, now they not only publish books but engage in activities as diverse as photography, video production, websites, logo, and graph design.

Photographer Uses Comics to Showcase other talents.

Photographer Uses Comics to Showcase other talents.

During “sequential intermissions”, I would encourage you to place Advertisements of you and your creative team doing what you do best, this will make the reader, customer, client or retailer, or even other publishers aware of your added benefits. If you do not wish to show boat, you can disguise your company by simply adding the talents of your creative team, at least they may get potential business from those reading the book.

How to Use Comics to Showcase other talents - website design.

How to Use Comics to Showcase other talents - website design.

Happy Hunting…

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How to Effectively Use Digital Comics to Engage Your Audience and Launch a Powerful Product.

Posted in Comic Book resources with tags , , , , , , , on April 27, 2012 by privypress

365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 22

Larry Watts artist for Metal Locus

Try this effective use of digital media for your comics; use a digital forums (company websites, social site or sites) to engage your prospective customers. Provide digital samples of your work on these sites highlighting the stories you would like to preview and bring to production within the next year (Production takes time).

Tradd Moore artist of The Strange Talent of Luther Strode

Tradd Moore artist of The Strange Talent of Luther Strode

The samples should be about 5-10 pages of panel work for each product, in addition provide Bios of the creative team and a story synopsis (Don’t give away the crown jewel, but provide enough to wet there appetites). Set your previews free into the “cyber –wild,” engage the audience, see what they like; then determine from their comments and responses which book merits being printed and promoted for sales in stores.

Walter Ostlie Artist of Cubicle: The Movie

Walter Ostlie Artist of Cubicle: The Movie

A very effective way to gauge audience demand is to simply ask them, run a contest or best recommendation, etc…engage them by having them decide what it is they would like to invest in. Surveys are always effective because they have become a standard in marketing. You can run your own test market by picking a few dozen random friends on face book or other social sites and have them give anonymous or public feedback on the projects you are working on. If you are successful; this could pay off in helping you launch a product that propels your career to new highs.

As always happy hunting ….

steam punk villian by Jeff DeKal Cover Artist Supreme

steam punk villian by Jeff DeKal Cover Artist Supreme

P.S.  Always ask other artist or publishers if they want to help you with gauging audience interest, see if they would preview your projects on their sites…every bit helps.

How to create loads of comic book fans with a small base of customers.

Posted in Comic Book Characters, Comic Book Clubs, Comic Book Creators, Comic Book Forum, Comic Book News, Comic Book resources, Comic Book Shops, Comic Conventions, indy comics with tags , , , , , , , , , , , on September 19, 2010 by privypress

365 Killer, Sure Fire, Down – and – Dirty Marketing Strategies; Tactics For Indy Publishers and Comic Shop Owners…PART 18

The Power Of Niche Marketing.

These days marketing is all about social networking. However, there are other subtle (grass-roots) more effective modes of marketing, niche marketing (1 person at a time). This sounds crazy I Know, have you ever heard the saying that “20 percent of people do 80 percent of the work?” This is called the 80/20 rule. If you grasp the concept behind that rule, the you will understand that the same  goes for your customers and fans as well. In fact the number can even be smaller than 20%. For example, let’s say you have a current audience base of 10,000 customers. By  using an effective marketing strategy(lets say direct mail), you should reap 3% (300 purchases/people)in sales. In the business world a 3% response rate is considered phenomenal…

How to create tons of Raving Fans!

How to create tons of Raving Fans!

 

A 3% response doesn’t sound like much does it? The trick then is to add some muscle to that 3%. Here’s how you do it. Place the  3% group in a new category.We will call them your “A team.” They will become your prime purchasing group. Devise a way to reach out to this group( using various method, surveys, questionnaires, raffles, bribes etc… be creative…I can’t think of everything for you). Find out who’s bought what, how many, when it occurred, and the average price…the more info the better.

Once you’ve dissected everything about this group, you’ll need to create additional smaller groups, from the most active to the least active.This will give you the ability to better focus your marketing efforts to specific groups.  Create a place (it can be a website exclusively for the faithful or it can be a day you dedicate to them at the shop, where they meet and reaffirm their bonds for your products) uniquely for them interact and navigate. Take notice of the customers that are most active in the site or during the events hosted at the shop. Then approach them as “propaganda affiliates,”  fans that can help promote you to their family and friends. If they’re Facebook experts, twitter tweets, or myspacers… have them market you as if you were campaigning for president promising to lower taxes.

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